Episode #29: Linguists in Naming (LCL Audio)

Linguistics Careercast
Linguistics Careercast
Episode #29: Linguists in Naming (LCL Audio)

“In industry, personal qualities are just as important as qualifications – who you are, what you’re interested in.”

This episode is an audio version of a virtual career panel held at the Linguistics Career Launch in the summer of 2021. It’s true: Developing brand names is a real job, and one for which linguists are particularly well-suited. In this Career Linguist panel, three professional namers will share their career journeys, how they use their linguistic training at work, and discuss the opportunities available in naming and branding for interested linguists.


LCL panel on translation/localization (YouTube video)
LCL naming workshop (YouTube video)

Topics include:
– naming
– branding
– sound symbolism
– linguistic skills
– trademarks
– cross-cultural communication
– teamwork


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